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Seth Godin Seth Godin
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Seth Godin is a worldwide bestselling author of numerous books which have changed the way people think about marketing, change and work. His book, Permission Marketing, was an Top 100 bestseller for a year, a Fortune Best Business Book and spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Seth also wrote Unleashing the Ideavirus which is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. It's been featured in USA Today, The New York Times, The Industry Standard, and Wired Online. Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

The Big Red Fez, Godin's book on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Survival is Not Enough, another book written by Seth, has also made bestseller lists in Germany, the UK and the United States. And one of his latest books, Purple Cow (mentioned in several interviews throughout this book), was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

Seth is also a renowned speaker. He was recently chosen as one of 21 speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was the founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

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