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Rob Walling Rob Walling
Software By Rob
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Rob is the author of the popular software blog Software by Rob where he discusses hiring, managing, motivating, and retaining software developers, with a focus on software startups.

Rob owns a software consulting firm called The Numa Group that performs ASP.NET development for clients throughout the United States. He also sells DotNetInvoice, the only ASP.NET Invoicing System on the market. It's a powerful web application that allows you to invoice clients and collect real time payments on your website, along with many other great features for small businesses.

Rob has worked as a consultant, a freelance developer, the development manager for the City of Pasadena, and a team lead for the world's largest prepaid credit card company. Rob has published numerous technical articles on the web and in print, and is a Microsoft MVP in ASP.NET.

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